Facas Passos

Facas Passos is an industry and trade of artisanal knives, axes, daggers and barbecue utensils. The company was established in the south of Brazil and today sells throughout the country.
The need for redesign arose with the high demand for products and the growth of the company. This forced the company to build a professional image in line with new clients and territorial advancement.

The process of making the products is manual and artistic, bringing the essence of southern Brazil to all of South America.
So, I built a traditional and rustic visual identity, seeking to bring the metalworking origins of Greek culture into the typography and the Norse runes into the symbol, creating straight and pointed shapes. We transmit fire and metal in colors with a rustic and old tone, seeking to bring the feeling of the first blacksmiths.