Fivemall

Fivemall is a mall-style store that promotes different styles and brands of clothing for the Brazilian female audience. The company was created by five sisters who decided to bring a new lifestyle to women where the products are a combination of quality and affordable prices. Offering the opportunity to dress well without spending a lot.
The strategy was to develop a symbol with the letter “V”, which is the number five in Roman, in relation to the name of the store and the five sisters who own it. I used soft curves and small strokes to create a simple, mature and feminine typography that will represent a wide audience.
As for colors, I chose Vivo Coral, which gives it a feminine and innovative touch along with black and white to contrast and relate fashion. In this way we create a strong and flexible brand to communicate the company’s values.